Carolyne Mweberi – Medium

Carolyne Mweberi

How We can Really Help SMBs Digitally Transform in Africa

Small and medium-sized businesses are the main drivers of jobs and economic growth in Africa. Africa has now become a highly competitive…

Jun 17

How We can Really Help SMBs Digitally Transform in Africa

Jun 17

Elevate your Startup Growth Engine with Social Proof Marketing

To earn the trust of new internet users, you’ll need to prove that your product delivers the value it says it does.

Jan 22, 2023

Elevate your Startup Growth Engine with Social Proof Marketing

Jan 22, 2023

My Top Three Product Marketing Predictions for 2023

Honored to have been featured among the 2022 Top 100 Product Marketing Influencers globally. Here are my 2023 Product Marketing…

Dec 31, 2022

My Top Three Product Marketing Predictions for 2023

Dec 31, 2022

Educating New Internet Users When Scaling Tech Products in Africa

There is a battle going on out there, a battle for mind share. How are you educating New Internet Users in Africa to adopt your solution.

Sep 29, 2022

Educating New Internet Users When Scaling Tech Products in Africa

Sep 29, 2022

Why it’s Hard to be a Category Creator in Africa

Market uncertainty despite growth potential is one of the main barriers to entry facing a lot of companies looking to enter African…

Jun 12, 2022

Why it’s Hard to be a Category Creator in Africa

Jun 12, 2022

Defining your Product Narrative for Products in Frontier & Emerging Markets in Africa

Why your Storyline Matters to Customers

Oct 8, 2021

Defining your Product Narrative for Products in Frontier & Emerging Markets in Africa

Oct 8, 2021

I Dare You to Talk About Your Features

Increase your conversion rate with feature messaging

May 19, 2021

I Dare You to Talk About Your Features

May 19, 2021

Positioning and Scaling Products in Africa

Introduction

Nov 21, 2020

Positioning and Scaling Products in Africa

Nov 21, 2020

Carolyne Mweberi

Carolyne Mweberi

Snr. Product Marketing Manager | Tech | B2B SaaS | My real passion is positioning and scaling technologies into frontier and emerging markets in Africa.

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