Why your Storyline Matters to Customers Positioning your product in the hands of those customers who need it the most is no easy task. So many factors come into play from the moment you notice the gap in the market to your launch date. For you to nail this, the…

Increase your conversion rate with feature messaging — Proper product positioning stems from the excellent articulation of your company’s value proposition and how you are solving your customers’ pain points. This has brought about the vilification of feature based messaging prompting most Product Marketers to largely anchor their messaging purely on their solutions. As much as solutions messaging…

Introduction Global business leaders and investors have become ever increasing interested in the vast potential in Africa. With a growing population of more than an estimated 1.3 billion people as of October 2020, millions emerging from poverty and entering the middle class consumer market where spending is expected to hit $4…