On December 8th 2022, Product Marketing Alliance officially launched the 2022 Top 100 Product Marketing Influencers report. Really honored to have been featured on the list being the only Product Marketing Manager from Africa.

Introduction Optimizing and controlling the product life cycle is easier said than done and starts way before the introduction of the product in the market. It requires careful strategizing, planning, execution and control. Above all, it requires a process and methodology for all phases of the cycle. I normally find…

Introduction It’s all clear by now how Africa remains an enormously fertile ground for tech entrepreneurs, global tech giants and venture capitalists looking to tap into the growing and developing economies. There is a significant rise in internet penetration, a youthful and vibrant workforce, and the tremendous opportunities for digital…

Why your Storyline Matters to Customers Positioning your product in the hands of those customers who need it the most is no easy task. So many factors come into play from the moment you notice the gap in the market to your launch date. For you to nail this, the…

Increase your conversion rate with feature messaging — Proper product positioning stems from the excellent articulation of your company’s value proposition and how you are solving your customers’ pain points. This has brought about the vilification of feature based messaging prompting most Product Marketers to largely anchor their messaging purely on their solutions. As much as solutions messaging…

Introduction Global business leaders and investors have become ever increasing interested in the vast potential in Africa. With a growing population of more than an estimated 1.3 billion people as of October 2020, millions emerging from poverty and entering the middle class consumer market where spending is expected to hit $4…