branding strategy insider

Increase your conversion rate with feature messaging

Proper product positioning stems from the excellent articulation of your company’s value proposition and how you are solving your customers’ pain points. This has brought about the vilification of feature based messaging prompting most Product Marketers to largely anchor their messaging purely on their solutions. …


Colorful plates for sale at the Marrakech Market- capital city of Morocco

Introduction

Global business leaders and investors have become ever increasing interested in the vast potential in Africa. With a growing population of more than an estimated 1.3 billion people as of October 2020, millions emerging from poverty and entering the middle class consumer market where spending is expected to hit $4 trillion by the year 2025, no wonder most global companies want a piece of the pie. As much as there are well known deterrents for positioning and scaling products in the African continent such as poor infrastructure and political instability, some brands such as IKEA, Apple, Google, and Mastercard have…

Carolyne Mweberi

Product Marketing Lead | B2B SaaS | CX Strategist | My real passion is introducing and scaling new products and technologies into nascent markets in Africa

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