Carolyne Mweberi – Medium

Carolyne Mweberi

Carolyne Mweberi

Elevate your Startup Growth Engine with Social Proof Marketing

To earn the trust of new internet users, you’ll need to prove that your product delivers the value it says it does.

5 min readJan 22, 2023

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Elevate your Startup Growth Engine with Social Proof Marketing

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Carolyne Mweberi

My Top Three Product Marketing Predictions for 2023

Honored to have been featured among the 2022 Top 100 Product Marketing Influencers globally. Here are my 2023 Product Marketing…

5 min readDec 31, 2022

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My Top Three Product Marketing Predictions for 2023

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Carolyne Mweberi

Educating New Internet Users When Scaling Tech Products in Africa

There is a battle going on out there, a battle for mind share. How are you educating New Internet Users in Africa to adopt your solution.

6 min readSep 29, 2022

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Educating New Internet Users When Scaling Tech Products in Africa

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Carolyne Mweberi

Why it’s Hard to be a Category Creator in Africa

Market uncertainty despite growth potential is one of the main barriers to entry facing a lot of companies looking to enter African…

7 min readJun 12, 2022

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Why it’s Hard to be a Category Creator in Africa

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Carolyne Mweberi

Defining your Product Narrative for Products in Frontier & Emerging Markets in Africa

Why your Storyline Matters to Customers

7 min readOct 8, 2021

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Defining your Product Narrative for Products in Frontier & Emerging Markets in Africa

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Carolyne Mweberi

I Dare You to Talk About Your Features

Increase your conversion rate with feature messaging

6 min readMay 19, 2021

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I Dare You to Talk About Your Features

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Carolyne Mweberi

Positioning and Scaling Products in Africa

Introduction

9 min readNov 21, 2020

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Positioning and Scaling Products in Africa

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Carolyne Mweberi

Carolyne Mweberi

Snr. Product Marketing Manager | Tech | B2B SaaS | My real passion is positioning and scaling technologies into frontier and emerging markets in Africa.

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