Medium

Carolyne Mweberi

Carolyne Mweberi

·

May 4, 2025

PMM Spotlight by the African Product Marketing Community (APMC)

Excited to be featured by the African Product Marketing Community (APMC) under their PMM Spotlight feature that celebrates the incredible…

PMM Spotlight by the African Product Marketing Community (APMC)

Carolyne Mweberi

·

Jan 19, 2025

Product Marketing Wisdom — Book Feature

“Nitin Kartik has masterfully distilled the essence of Product Marketing into a practical and engaging handbook”

Product Marketing Wisdom — Book Feature

Carolyne Mweberi

·

Jun 17, 2024

How We can Really Help SMBs Digitally Transform in Africa

Small and medium-sized businesses are the main drivers of jobs and economic growth in Africa. Africa has now become a highly competitive…

How We can Really Help SMBs Digitally Transform in Africa

Carolyne Mweberi

·

Jan 22, 2023

Elevate your Startup Growth Engine with Social Proof Marketing

To earn the trust of new internet users, you’ll need to prove that your product delivers the value it says it does.

Elevate your Startup Growth Engine with Social Proof Marketing

Carolyne Mweberi

·

Dec 31, 2022

My Top Three Product Marketing Predictions for 2023

Honored to have been featured among the 2022 Top 100 Product Marketing Influencers globally. Here are my 2023 Product Marketing…

My Top Three Product Marketing Predictions for 2023

Carolyne Mweberi

·

Sep 29, 2022

Educating New Internet Users When Scaling Tech Products in Africa

There is a battle going on out there, a battle for mind share. How are you educating New Internet Users in Africa to adopt your solution.

Educating New Internet Users When Scaling Tech Products in Africa

Carolyne Mweberi

·

Jun 12, 2022

Why it’s Hard to be a Category Creator in Africa

Market uncertainty despite growth potential is one of the main barriers to entry facing a lot of companies looking to enter African…

Why it’s Hard to be a Category Creator in Africa

Carolyne Mweberi

·

Oct 8, 2021

Defining your Product Narrative for Products in Frontier & Emerging Markets in Africa

Why your Storyline Matters to Customers

Defining your Product Narrative for Products in Frontier & Emerging Markets in Africa

Carolyne Mweberi

·

May 19, 2021

I Dare You to Talk About Your Features

Increase your conversion rate with feature messaging

I Dare You to Talk About Your Features

Carolyne Mweberi

·

Nov 21, 2020

Positioning and Scaling Products in Africa

Introduction

Positioning and Scaling Products in Africa

Carolyne Mweberi

Carolyne Mweberi

Principal PMM | Tech | B2B SaaS | My real passion is positioning and scaling technologies into frontier and emerging markets in Africa.

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech