Positioning and Scaling Products in Africa

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Colorful plates for sale at the Marrakech Market- capital city of Morocco

Introduction

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Digital roadside billboards in the South African urban landscape.
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Sub Saharan Africa Will Be The Fastest Growing Region. Source: BMI Research. *Aggregates are derived using GDP-weighted country growth rates

Product Marketing Lead | B2B SaaS | CX Strategist | My real passion is introducing and scaling new products and technologies into nascent markets in Africa

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